Senty Sentiment Senty | Text, Keyword & Sentiment Analysis

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What is Sentiment Analysis?

Sentiment analysis is the interpretation and classification of words and text into emotions. Sentiment analysis is a useful tool to measure how people are feeling about certain products or topics. Understanding customers emotions can provide a business with useful insights and help add value to any product or service. This cutting edge technology is built using powerful natural language processing mathematical algorithms and can incorporate artificial intelligence as well.

Data Mining Process

In addition to classifying content based on positive and negative our sentiment analysis is expanded to include a wider variety of emotions based on the Plutchik’s wheel of emotions. Text is also broken down into single word, two word and three word phrases for keyword optimization. There are pros and cons to using different lexicons which is why our software includes them all to ensure accurate results.

Emotion Wheel

It’s estimated that 80% of the world’s data is unstructured, in other words it’s unorganized. Huge volumes of text data (emails, support tickets, chats, social media conversations, surveys, articles, documents, etc), is created every day but it’s hard to analyze, understand, and sort through, not to mention time-consuming and expensive.

Sentiment Analytics
  Text Analysis Emotion Range Historical Trends API Integrations
Angoss Lexalytics X X X
Clarabridge Analytics X X X
IBM Watson Tone Analyzer X X X
SAS Sentiment Analysis X X X
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